$.03 on CAN-SPAM

The day after my "don't worry so much about CAN-SPAM unless you're an idiot" post, I find this in an old Google News message.

  • Kodak gets nailed (to the tune of $26K) for not including an opt-out and postal address in a message to 2MM contacts. (How did they miss that one?)

  • ICE.com gets it for sending a message to contacts that had previously opted out of their communications.

Just to re-iterate - maintain good practices, use a reputable email marketing provider, and honor unsubscribe requests and you'll be in the clear re: CAN-SPAM.