NetFlix Gets it

I loved reading about NetFlix's drive to improve customer service. I think that their efforts will turn out to be yet another illustration of how it's always right to do the right thing for the customer...and another nail in BlockBuster's coffin.

The quick access code seems particularly friendly:
To lessen any wait time, Netflix has developed a system where customers can get a unique identification number off the Web site. Customers punch in the code after reaching the call center so an employee can access a subscriber's billing information and rental activity.

The company announces Q3 earnings this afternoon. I invested a portion of my student loan in NFLX shares at $18, so I look forward to the call. :-)