The Stat of the Week turned into a winding conversation about some of the data points in Nielsen's recently released Social Media Report 2012. The report is incredibly meaty and well worth 20-minutes of cursory reading...and probably another 60-minutes of close reading.
One of the more fascinating datasets in the report relates to Social TV or - in layman's terms - Tweeting while watching Here Comes Honey Boo Boo. Some of the highlights:
- 41% of tablet owners and 38% of smartphone owners use their device daily while in front of their TV. Note that the report says in front of their TV instead of while watching TV. Subtle but meaningful in my opinion.
- The report further breaks down specific activities by device. For example, 45% of tablet users but only 22% of smartphone users report shopping while in front of the TV.
- Social TV is on the rise and not just during Presidential debates and Gossip Girl finales. In June 2012, 33% of active Twitter users Tweeted about TV-related content, a 27% increase from 26% of active users in January.
My favorite social TV habits from 2012 include laughing hysterically at backchannel chatter during the Presidential debates and Tweeting cryptic minutia related to whatever basketball game I happen to be watching...err whatever basketball game happens to have on my TV screen while I'm in the room.
What are your Social TV habits?