My friend Hajo is in the cereal business. (I've written about him before.) He specializes in delicious, gluten-free, custom cereals. The concept comes from a similar business that has been very successful in Deutschland.
My friend Hajo is also German...which means he LOVES David Hasslehoff - because all Germans love David Hasslehoff. This is a fact. Seriously - what is not to love about his legendary Berlin Wall performance?
(Why did the Berlin Wall come down? Because The Hoff rocked it so hard with the piano key neckerchief and blinky Christmas light leather jacket, that's why.)
- Germany's greatest export to the US = delicious, custom-mixed cereal.
- America's greatest export to Germany = The Hoff
Thus, over lunch last week, Hajo - with help from Allen and your's truly - came to the only logical conclusion:
David Hasslehoff MUST have Hajo's delicious Custom Choice Cereal.
So Hajo set the goal of personally delivering a bag of cereal to The Hoff by the end of March 2010. More on the CCC blog.
Here's how you can help in 3 easy steps: