Directors, VPs, & CXOs

These days, we're spending more time thinking about new hires and organizational structure.  In particular, we're thinking about the hires we need to manage the different functional areas of our business - sales, marketing, client services, etc.

We actually have a list of the functional areas and a list of the people - some we know, some we don't - that we think might be a good fit for the role.  For each of these roles, we try to fit the prospective hires into one of three seniority buckets:

Director - younger person that might currently be a Director elsewhere and have his eyes on the VP job.  We would expect this person to get his hands dirty at first and grow into a leader/VP type.  Probably has a chip on his shoulders, probably hungry to work hard.  Big risk, potentially big reward.

VP - more senior person that is more about managing, less about doing.  She is probably already a VP...or maybe a Director looking to step-up.  More experienced.  Less risky.  More expensive.

CXO - very senior person, definitely with a track record, probably a game-changing hire.  Very expensive...but also most likely worth the price.  Biggest concern is cultural fit given our stage.

(I'm a stickler for accurate titles - so this stuff matters to me.)

There are obviously trade-offs across each - compensation, risk, experience, cultural fit, scalability, etc.  And as is often the case, I tend to liken trade-offs to sports.  

On one extreme is an inexpensive young player with all-star potential and big ambitions - you might draft Kevin Garnett...or you might end up with Gred Oden.  On the other end is very expensive veteran player that is a known quantity with a track record - sometimes it works out perfectly, just like Kevin Garnett going to the Celtics.

Ultimately - I think - it comes down to the person.  As our "people we'd like to hire list" migh imply, we'll look for the right person for the role - regardless of experience - and then figure out a way to make it work.

Where Should I Bank My Start-Up?

I had a quick chat with a Durham-based entrepreneur in our office this morning.  I'm not sure how we got to the topic of banking, but he mentioned that he had an account with SunTrust or Bank of America or some other "normal" bank.

I immediately suggested that he contact Zack Mansfield at Square 1 Bank - which is where we bank at Argyle - or contact someone at Silicon Valley Bank.  Many entrepreneurs don't know about these banks - but they specialize in financial services for start-ups and venture capital.

I made the suggestion for a few reasons:

  • These banks understand the process of starting and building a company.  And they understand the financing challenges entrepreneurs face along the journey.  So instead of working with a banker whose other customers are "traditional" businesses, you'll work with a banker whose other customers are guys just like you.
  • Because of the focus on entrepreneurs, these banks provide great networking opportunities.  Square 1 hosts a monthly event called NC Spark for the CXOs of it's Durham-based clients - always great conversations and beers.  The folks at Square 1 and SVB have both introduced me to prospective investors.  Zack at Square 1 recently made an introduction to an employee that we hired a week after the email introduction.
  • The advisory services we've gotten from Square 1 have been great.  Can't imagine that a relationship banker at SunTrust would be able to help me think through fundraising complexities and growth challenges we've encountered over the past year or so.  Adam Smith - Zack's predecessor, now at StatSheet - was particularly helpful in this regard.

So there you go.  Don't bank your start-up at the local BB&T.

How Growing Start-Ups Should Do Meetings

In short - all at once, very quickly, if at all.

I hate meetings just as much as the next guy - but I feel like we do them pretty well at Argyle.  On Monday mornings, I have:

  • 8am sales team meeting to talk about the number, the pipeline, and any interesting/important opportunities.  Since we have a small and growing team, we also discuss process and best practices. Salesforce.com drives all of the reporting automatically.
  • 9:30am client services team meeting to talk about our customers, outstanding and/or tricky support inquiries, and projects like demo videos, collateral, surveys, etc.  We're not as data-driven in this area as we need to be...but we also just hired our first Account Manager.  So we're still finding our way.
  • 10am meeting with Adam - Argyle co-founder and CTO - to make sure that we have at least one time set aside during the week to stay in synch.  Lately we've been talking about fundraising and baby raising.  (Adam has a 3-month old and I'm expecting baby #1 - a boy - in a couple months.)
  • 11am all-hands meeting to talk about the company and each of the moving parts.  It is important that everyone knows what everyone else is doing so that we're always pulling in the same direction.  It is also important to share individual and team successes across the company.  There are 9 of us now, so these meetings are quite a bit different that just a few months ago.  And I suspect that they'll be different again 3 months from today.
  • The product team uses a scrum methodology, so they have lots of meetings - but they're all very focused and very fast.  I join some of these meetings - usually also on Mondays.

Aside from scrum meetings, that's it - so we get it all out of the way at the beginning of the week.  

The meetings are very focused - we use the same agenda format for each meeting and focus on the same core metrics and topics.  We generally don't make decisions during these meetings - they're usually status updates, feedback sessions, Q&A, etc.

Because the meetings are focused, they're also usually very fast.  All are less than 30 minutes, sometimes less than 15.

Customer Survey Tips For Start-Ups

We conducted our first "formal" customer survey last week.  (I say "formal" because we've solicited TONS of customer feedback over the past 16 months, just not all at once and not with a $100 AMZN gift card up for grabs for a lucky participant!)

Here are some suggestions based on our experience:

  • Get a blend of qualitative and quantitative data.  Quantitative data is quick to gather and useful to track over time.  Qualitative data provides actionable insight and frames the all-important follow up calls.  You're doing yourself a disservice if you don't try to get a balance of both data types.
  • Ask the same question in multiple ways.  For example, we asked customers to tell us what Argyle "does well", "does not so well", and "doesn't do but should start doing".  These questions are just different ways to solicit product feedback.  But by asking the question from different angles, we were able to get a suprisingly diverse set of responses.  And we were able to easily identify trends across the questions.
  • Ask questions that extend beyond your product.  For example, we asked our customers to list other marketing software products that they use in addition to Argyle Social.  This information will help us have more relevant sales conversations and plan future product development projects.
  • Follow up with your participants.  This requires a lot of work...but is also a HUGE opportunity.  In my experience, nothing wins hearts and minds like getting feedback from a customer, contacting the customer to discuss the feedback, addressing it in your product/service, and the closing the loop. (Nevermind that this is a great way to confirm/rejigger product development priorities!)  I'm doing lots of calls with our customers and our new account manager - Laura Coggins - later this week.  I'm really looking forward to the conversations!

Anything else to add?  

Free Trial? Or Request A Demo?

We recently made the decision to drop the "free trial" call-to-action from our site in favor of a "request a demo" call-to-action.  A few reasons why:

  • We're a sales-driven company, not a marketing-driven company.  In other words, we expect to qualify, demo, and close accounts over the phone.  We don't expect customers to sign up without speaking to a rep - though it has happened quite a few times!  
  • Our pricing starts at $149 per month, which prices us out of the e-commerce model.  We recently launched a $499 per month offering and we plan to launch another up-market product in the near future.  So we're migrating away from the "free trial" market.
  • Free trials customers often don't have the best experience with our application.  We're targeting SMBs with a focus on those that know what they're doing - so our app is a bit more complex than that of our low-end competitors.  Free trials can sometimes leave customers confused, whereas demos let us frame the value, explain the app, and get the customer up and running more quickly.
  • Requesting a demo is pretty strong interest indication and requires the prospect to clear a higher hurdle that a free trial - so our lead volume might drop, but lead quality might increase.  Not a bad trade off if you ask me!
  • Free trials attract all kinds of ne'er do wells - spammers, competitors, hackers, etc.  A simple qualifying step keeps these goofballs out of your app and precludes lots of headaches. 

Thoughts?  We're watching the results very closely - will be interesting to see how the change plays out.

Unintentionally Brilliant Entrepreneurial Decisions

I started writing this post a few months ago.  I'm wrapping up the draft tonight as a part of an effort to pick up the pace on The Boggs Blog.  I've been reading lots of good stuff from David Cummings, Chris Dixon, and others - so I feel compelled to offer my humble $.02 to the start-up blog echo chamber.

Enjoy,
Eric 

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There are hundreds of highly influential inputs that factor into the "successful start-up" equation:  Can you build a product?  Can you build a team?  Will the dogs eat the dog food?  And so on.  

Founders face many challenging hurdles to jump and decisions to make in the very early days of a company.  And there are lots of blog posts about start-up advice that cover most of these issues.  But I haven't read as much about the underlying life decisions that put the founder in a position to start the company and address the issues in the first place.

Here are a few decisions that Kelly and I have made over the years that (somewhat unintentionally) put me in a position to start a start-up in Jan 2010:

Managing Debt

Kelly and I bought our first house in 2004 - back when redongo loans were the norm.  I was 23 and Kelly was 24 and neither of us made much money, but we were "approved" for a significant loan.  Thank goodness we were smart enough to realize that spending $300k on our first house was a bad idea.

Instead, we bought a very modest starter home in a nice neighborhood.  We still live in it and probably will for a while.  A brilliant decision

Managing Burn

Our personal monthly burn rate is minuscule.  Our mortgage is less than $800 per month.  We own Kelly's car and my truck out right - so no car payment.  My monthly student loan payment from business school is the equivalent of a small car payment.

If we were paying $1500 per month on a mortgage and another several hundred dollars per month on a car, then there is no way that I could have gone as long as I have without a market salary.  And if I *had* to work full-time to make ends meet, then there was no way that I could have started Argyle.

Simply put, your ability to start a company directly correlates with your ability to not get paid.

Working at a Start-Up

My first "real" job was at a start-up - I spent 4 years helping a company grow from a handful of employees and customers to 40+ employees and hundreds of customers by the time I left to go to business school.  I didn't realize it at the time, but I was working an apprenticeship that would pay enormous dividends later on.  Because my prior start-up experience, I've been able to loosely execute a well-known playbook at Argyle.  This is my first time as a CEO, but not my first rodeo.  Makes a huge difference.

Why Does the Start-Up Community Hate MBAs?

Every couple weeks, a thread pops up on Hacker News about start-ups and MBAs.  And the (very hacker/nerd-centric) discourse on the site usually devolves into "MBAs suck" and "MBAs are terrible early employees".

I put forth my $.02 on Quora a couple months ago:

--
Why Does the Start-Up Community Hate MBAs?

My hunch is that most of the "hatred" stems from something someone heard from someone else.  And it is probably just misunderstanding more than anything.

Speaking from experience - most MBAs are very much NOT start-up people, which is fine.  Most people in general aren't start-up people, so I don't necessarily think it is fair to single out MBA grads.

That said, I think part of the issue is that the typical MBA grad from a top 20-type program can easily earn $100k+ immediately after graduation and - if they have chops - a helluva lot more after that.  And they can do so without actually "creating" much "value".  Most MBA grads enter their respective programs with a well-above-average level of intelligence/experience, get the degree, and get churned through a two-year consulting/banking/marketing rotation - which is difficult, challenging, etc...but also a VERY well worn path.

Contrast this path with the start-up ethic - creating value by pulling off incredibly difficult things that have never been done before...in hopes of eventually creating value for the founders, shareholders, etc. 

Therein lies the rub.

2010's Greatest Hits

Here are my favorite tunes from 2010.  And here is the obligatory tip of the hat to Chaz Felix for introducing me to the "greatest hits" format many years ago.

2007 Edition
2008 Edition
2009 Edition

Acheron / Unearthing the Orb - The Sword
The Sword's "Warp Riders" was my favorite record from 2010.  This is the first track - a blistering instrumental that I jammed a lot while running and working.  And sometimes jammed just for the purposes of scowling in acknowledgment of The Sword's brutal precision.

Older - Band of Horses
A heart-felt country shuffle.  Great lyrics.  Kelly and I listened to this one a lot driving back and forth to Hatteras.

Love Gun - KISS
I used to love mocking KISS and fans of their music.  And then I finally considered the fact that millions of fans can't be wrong, so I downloaded the "Kiss" and "Love Gun" records.  And then I converted.  So over the top and sexual - what's not to love?

Bad Wolf Good Wolf - Caltrop
These guys are based in Chapel Hill.  Excellent stoner metal.  Oft-played while working at Argyle HQ.

Warriors of Time - Black Tide
Love this band - very much a GNR feel to their music.  The "Warriors of Time" video is epic - a cartoon viking, skater punk, and cowboy fight a flying robot horde.  The full version of the song includes a beautiful acoustic intro that I used to soundtrack a 30th birthday video roast I made for my friend Ben.

Alejandro - Lady Gaga
'Tis true - I LOVE Lady Gaga.  Kelly and I saw her performance at the RBC Center in Raleigh earlier this year - we were 5 people back, right in front of the stage and we screamed/danced all night.  Glorious.

Doublecrossed - Valient Thorr
I was sadly underwhelmed by "Stranger" - Valient Thorr's new record this year.  But this song is EPIC and the video is hilarious.  It harkens back to the classic music videos by the Beastie Boys and other late 80s rap acts...except that these dudes are metal all the way.  VT is a seriously hardworking band...and they're nice guys, too.  Still one of my faves.

Ce Jeu - Yelle
Addictive French bubblegum pop.  And a delightfully weird video.

Lobby Party - Ozomatli
Without a doubt, the best concert I saw this year was Ozomatli at UNC's Memorial Hall.  I danced - mostly by myself - for two hours straight.  And the performance ended with a redongo dance party in the lobby.  If you watch very closely, you can see me dancing.  :) 

Daddy Was An Old-Time Preacher Man - Dolly Parton & Porter Waggoner
I've loved country music since I was a little boy and the beautiful harmonies have always been a big part of the appeal.  Some of my favorite country vocals are 70s era man/womon duets like this one from Dolly and Porter.  Loretta Lynn and Conway Twitter are another great pair.

Lowering Sales Input In Software Start-Ups

For the past 12 months - (Argyle turns one next week) - I've called nearly lead inquiry we've gotten at Argyle.  And I've given one-on-one product demos to lots of them. 

It is really time-consuming and obviously not sustainable/scalable.  But - it is has been a great way for me to build relationships with customers/prospects, get close to the market, and *really* understand the problems that we're addressing with our product.

Lately, we've done a few things to lower the sales input necessary to qualify/close new accounts:

- An email drip campaign.  This was a no-brainer and super-easy to set up.  Even we don't call, we know that all free trial accounts will get a few marketing touches before their trial expires.  We've seen a noticeable up-tick in trial adoption as a result.

- A getting-started wizard.  Step-by-step tutorials are a great way to lower the "getting started" hurdle for new accounts.  We've had this from the beginning, but it was terrible.  Josh - our amazingly talented designer - spent a few hours cleaning it up and turned it into strategic asset.

- Contextual help and demos.  Again - we've had in-line help blurbs and video demos since the earliest version of Argyle.  And we've tended to include lots of descriptive text in our application.  Both are a great way to mitigate support inquiries.

- Immediate value.  We're launching our most aggressive effort to lower sales input in our upcoming release of Argyle Social v2.  (You can read a preview at SocialFresh.com.)  When our prospects log in for the first time today, it isn't obvious that Argyle is aggregating data and such.  First log ins going forward will see data immediately - both real-time updates and historicals.

- A product that markets itself.  In the next couple weeks, we'll have email notifications hooked to key features.  So that prospects (and customers, of course) will get notified by Argyle when important things happen - such as a priority mention on Twitter or a spam comment on their Facebook wall or a runaway success campaign.  These notifications obviously provide business value...but they're also a tap on the shoulder of sorts for prospects that are still deciding!

We'll still do tons of phone calls and tons of demos - but I suspect that we'll do less educating and explaining and instead more convincing and closing.  :)

We'll Figure It Out

When we first started pitching Argyle to prospective investors, we didn't have all of the answers to all of the questions.  While we could spell out all of the details around product goals - which features came next, why we need them, why we're building them in a certain order, etc. - we generally replied with "we'll figure it out" on most questions around operations, sales, marketing, support, etc. 

(Which was honest and is exactly what we're doing.) 

We had a general idea of what needed to get done, we just hadn't spent much time "planning" exactly how we would do it.  During the first few months, Adam spent his time on product development and I spent my time on customer development...and freelancing to make sure that Adam and I could pay our respective mortgages.  Anything else would have been a waste of time. 

Plus - we knew that once we started executing on our sales, marketing, operations, etc. generalities, we would immediately find out that our assumptions were completely wrong and that we would have to zig/zag as necessary.  (FYI - this has more or less been the case with everything, not just sales and marketing.)

The assumption we didn't know that we were making every time we said "we'll figure it out" was that I would actually have the bandwidth to figure it all out.  Adam and his team are 100% product development all of the time.  And I'm responsible for driving (more or less) everything else - which is a lot, even for a small company. 

During a pitch, one of our investors asked me point blank:  "If you're doing all of this stuff, who is going to be the CEO?"

Turns out he was right.  And the overwhelming workload has been a tough lesson in prioritizing.  Luckily we've been able to "figure out" big chunks of the generalities and have spun up some incredibly talented freelancers and interns to help keep all of the balls in the air and to make sure that the Argyle train keeps hurtling down the track at top speed.

The Right Priorities In The Right Order

As far as product development goes, doing the right things is really important.  But not nearly as important as doing the right things in the right order.

Case in point - I recently had a great phone call with a prospective customer that is without-a-doubt in our wheelhouse.  I'll spare you the details, but will say that this is exactly the type of customer/organization that we want to fall in love with Argyle.

Yet - after a 10 minute conversation consisting of lots of general agreement and lots of knowledge sharing - I couldn't hook her on a demo.  We don't (yet!) offer a few of the widgets that she needs to do her job.  We know we need them and they're on the to-do list...but we don't have them now.  And these aren't rocket science features, just features that we haven't prioritized

Put another way, we're probably over-represented in one functionality area and under-represented in the other.  Just so happens that the "other" is most important to this prospect.  (It is worth mentioning that 10 prospects will have 10 different "most important" things.)

Not to say that we've prioritized the wrong features - because I think we've gotten things mostly right thus far on the product side.  But it does go to show that order of operations matters when it comes to building a web application.

PS - We're not giving up on the prospect.  But that's another post for another time...  :)

How Start-ups Should Do Conferences

Mark Suster wrote a funny post about the "Conference Ho" CEO - the guy that is flying all over the place to attend conferences.

Suffice to say, I'm not that guy.  I had never attended a proper "conference" as a non-student until this past Spring when Adam and I participated in the Social Media Workshop Room at ChannelAdvisor's Catalyst conference.  

At this stage of the game, my time is better spent doing the dirty work - leading, communicating, dialing for dollars, thinking through product decisions, etc.  Thus - and taking into consideration our size and our marketing/travel budget - Argyle's conference strategy is pretty focused.  We only attend conferences/events in which:

  • We know at least one of our customers/prospects will be there.
  • We don't lose more than one day in the office.
  • We can attend for free.
  • We can get on the stage.

If we can't get on the stage - and we typically push pretty hard to get on the stage - we'll attend if we can get in for free.

Here's a list of the conferences Argyle has attended and will be attending in the near future.

On Raising Money for the First Time

Argyle isn't my first start-up, but it is my first time as a founder and my first time as the CEO.  And Argyle's $325k seed round was my first time raising money.  So here are a few quick thoughts from the process from the perspective of a first-timer:

Raising money takes forever.  Not sure what I expected, but I expected things to move more quickly.  Patience has never been a strong suit for me...

Product matters...but not that much.  As much as Adam and I love to dote on our product, most of the people that we pitched just assumed that it worked and didn't really want to spend much time talking about the little details of our app.  As conversations progressed, we obviously spent more time talking about product strategy.  But the first conversations were all about market problems.

Paint a big picture.  Per the previous nugget, the more high-level, big-vision our pitch, the more receptive/interested the prospective investor.  The more we focused on the nitty little details of our product that we love so much, the more blank stares we got.

Optimization is expensive.  I think we spent too much time negotiating terms that aren't incredibly important and it cost us both in terms of time and legal fees.  We got all of the big ticket terms squared away pretty quickly, so it was frustrating to spend another couple weeks cleaning up lots of little stuff.  Live and learn - I know better for the next time around.

Raising money isn't a milestone, it is a means to a milestone.  I'm excited to be done, but I'm more excited about what we're going to do with the money.  Adam and I have welcomed the congratulations from friends and family...but I'll be much happier to accept the congratulations of more product and more paying customers.

Relationships raise money.  We have six investors in our deal and - to a varying degree - I knew five of the six well before we pitched them.  (I received a glowing introduction to the sixth through a trusted mutual acquaintance.)  I didn't set out with the goal of building these relationships to one day ask them for money...but it sure didn't hurt when the people that we pitched already knew me, my bio, and my M.O.

How Start-ups Should Think About Competition

The short answer is:

1.  It is good.
2.  Bring it on.

--
The long answer vis a vis web start-ups is:

Competition validates.  If you're building a start-up and have no competition, then one of three things is happening:

1.  You're a visionary Picasso-type.  This is possible, but amazingly unlikely.
2.  You're targeting a market that is so teeny tiny that no one else cares about it.
3.  You haven't yet Googled to look for competitors.

In other words - there are very few original ideas when it comes to Internet products and there are always competitors.  Ideas that are somewhat original and potentially lucrative end up with immediate copy-cats.  (The small army of Groupon and flash sale clones come time mind.)  Attractive markets that don't have competitors at the start eventually end up with lots.  (Dodgeball, Foursquare, and the location-based game/service craze are a great example.)

Soooooo.  Having competitors means that you're on to something.  This is a good thing!

Competition isn't a risk.  I wish I had a dollar for every time that someone has said "But what about Social Media Co?  Aren't they a competitor?" because it happens a lot - mostly because we're in a hot space.  (See above.)

We're early enough in the market such that I'm not worried about a single company (or a handful of companies) drinking all of the milkshake.  Our market is going to play out over the next few years and have a few big winners and a handful of good companies.  On the contrary - if I were building a new search engine, then of course competition would be a pretty big risk.

For companies like Argyle, the majority of the risk lies in execution.  Can we build a great team?  Can we augment our product with the right features?  Can we generate sales leads?  Can we convert them?  Can we do so at a large scale?  Can we do all of this at blinding speed?  Those are the risks that I'm worried about.  Not what the other guy is going to do next.

Competition sharpens iron.  True playaz don't let competition define them, they use it to get stronger.  

Great competitors drive great companies to work harder, sell faster, etc.  For start-ups especially, great competitors can create a singular, easy-to-understand "enemy" that can galvanize a team to achieve great results.  You gotta think that NetFlix had a "Kill Blockbuster" sign hanging in their office during the very early days.

Note that the Biblically-derived "competition sharpens iron" has a counterpoint based in 10th grade chemistry - "Competition melts sodium".  Sodium is an extremely soft metal and can be easily cut with a kitchen knife.  (BOOM!  Thanks, Mr. Legget.)  

In other words - if you don't have game, then you worry unnecessarily about your peers and you eventually lose focus as a result.

More Product Or More Customers?

Earlier this week, a very smart person asked me if I would rather have "more product or more customers" - in effect asking if it made more sense for Argyle to make very near-term investments in product development or customer acquisition.

I said "more product" without hesitating and then proceeded to give what was probably a rambling, incoherent justification for my answer.

Here is a more structured argument:

1.  The best marketing program is a great product - especially considering the social media-fication of the Internets.  And doubly especially considering that we're selling a social media marketing product to social media marketers that LOVE to talk about social media marketing to other social media marketers.  The better the product, the more people talk about us, the more people talk about us, etc.  Phil Libin - CEO of Evernote - makes a similar case in this video.

2.  I'm not interested in filling a weak funnel.  We're already generating revenue, but I'm not ready to crank up the marketing spend just yet.  Our website is OK and getting better.  Our app is good and quickly becoming great.  We can keep humming along with a primarily hustle/social driven marketing program, grab the dollars that we can, sink a couple more months into product development, and then make big marketing investments once we feel better about the payoff economics.  Why spend money to drive targeted traffic to a semi-complete site/product?

3.  We don't have a lot of resources.  Given our stage, we need to spend on things that build permanent value.  $10k on software development builds a feature that we'll always have and that makes our product much more compelling.  $10k spent on marketing will give us some customer acquisition insight...but only temporary insight and at a very small scale.

Note that I'm not a "build a product and worry about making money later" kind of guy.  On the contrary, I LOVE selling and look forward to selling/marketing Argyle like the rabid wolverines that we are.  We're just not there quite yet.  But we will be very, very soon.

And the correct answer to the "more product or more customers" question is actually "both - as quickly as possible".  :)

 

RIP Maw Maw Foxtail

My precious grandmother Catherine Maude Rhyne Boggs Postell died today.  And my heart is broken.

She's the last grandparent.  My maternal grandmother died when I was 11 years old and both of my grandfathers died before I was born.

She was a hub for the Boggs/Rhyne family - and not just for her children and grandchildren, but also for dozens of aunts, uncles, neices, nephews, cousins, and family friends.  An endless stream of family members and friends have visited over the past few days and it has been fun to see them, even though the circumstances are so sad.

Maw Maw was born dirt poor - the 9th of Quince and Maude Rhyne's 11 children - 9 boys and 2 girls.  She and my grandfather Tommie Frank Boggs worked in textile mills their entire life and raised my father and my aunts Rhonda and Cathy on a family farm on Cloninger Road in Dallas.   Maw Maw lived on Cloninger Road her entire life, most recently across the road from the farmhouse she grew up in with her 10 siblings.  I'm proud of my family's humble roots.

She never had much of nothing - to borrow her own phrase - but she was most generous person that I knew.  My grandmother lived on social security checks and food stamps for the past 10 years, but still gave away everything that she didn't need - and she's always been this way.  My mother and father hit some rough times when my brother, sister, and I were young and Maw Maw would leave money in their mailbox on her way to the mill at 5:30 in the morning - just so my parents could make it to my father's next paycheck.

Laughing with (or "at", as it were) Maw Maw was a treasured pastime for my family, especially at Christmas - see here, here, and especially here for a few representative examples.  Most of the phone calls I have with my parents revolve around the funny things that Maw Maw has said or done.

She was a staunch Republican, so you can imagine her dismay when I gave her a homemade "Vote for John Kerry" t-shirt for Christmas in 2004, pictured here.  When I came to her house that Christmas morning - after not seeing her for at least a couple months - she hugged me, kissed me on the cheek, looked me in the eye, and said without a hint of humor in her voice:  "I know you didn't vote for Bush."

When I was home from school one summer, I spent an afternoon with Maw Maw singing songs and making music.  I recorded some of our work and spent the rest of the night at home "augmenting" the music with harmonica, guitar, and silly spoken word.  You can listen to the finished songs here.  My grandmother loved these songs more than anything.

It breaks my heart that she never got to hold a great grandchild.  And that I won't be able to tease her about ObamaCare.  And that I'll never eat her famous macaroni and cheese or fried apple pies.  That I'll never get to hear my Dad tell me about the latest ridiculous thing that she said or did.  That I'll never get to repay her generosity.  And that a part of my identity is gone.

Afghanistan

July 4 is a bit different this year.  We're still spending the day with family, laying around my parents' pool and eating watermelon.  And we'll probably end up smashing watermelon on my dad's head just like we always do.

The big difference this year is that my little brother Evan is shipping out for Afghanistan tomorrow.  He'll be working at Bagram Airfield for the next two months as a C-130 crew chief.  He'll work on a team to help maintain the planes and wave them around the tarmac like this guy:

Ev swears that he'll "punch Osama Bin Laden in the nuts" if he gets the chance.

I'm proud of Evan.  And I love him very much.

MBAs and Start Ups

Lots of buzz of late regarding MBA grads and start ups.  A couple of representative soundbites vis a vis the value of an MBA when it comes to starting companies:

I have an MBA - UNC Kenan-Flagler 2009 - and I'm starting a company.  And I also have a few opinions on the matter:

In descending order according to value, the most important outcomes from a top quality MBA are relationships, direction, and education.  And they're all very helpful when it comes to launching a company.

Relationships have been incredibly important to our efforts to will Argyle into relevance...and the vast majority of those that have been helpful have come directly from my ties/time at UNC Kenan-Flagler.  I made a list of 100+ prospective investors, advisors, customers, etc. a few months ago - most of whom would immediately return my phone call and all of whom at least know who I am.  That's pretty powerful when I consider the networks of those 100+ people and especially powerful when I consider the vacuum from which so many companies try to launch.

Note that you don't get the same kind of relationships from a part-time MBA.  Nights and weekends programs are helpful for the hard skills - (which I've already stated to be much less important) - but sub-optimal when it comes to relationships.  Do a part-time MBA to get a promotion...especially if you can get your company to foot the bill.  Don't do a part-time MBA to find your co-founder or to learn about launching a company.

If relationships are the most important part of the business school experience - which it will be - then you should use this as a filter when determing where to apply and attend - ESPECIALLY if you're harboring entrepreneurial ambitions.  Think about who you would like to be friends with and go there.  Not to undermine the fluffy stuff like "culture", "fit", etc. - but you're probably best off making friends with people at the best school that accepted you, provided it is a consensus Top 25 or so school.

To me, the direction one can gather from 20 months of business school is much bigger than the first job out of school.  I was able to dabble in lots of areas and work a lot of internships/part-time gigs - all in an effort to figure out what I like and what I am good at doing.  (By the way - not all MBA students do it this way.) 

Starting a company is a life decision - not a job decision.  And I used my time as an MBA student to aggregate a lot of inputs and experiences to ultimately make the decision. The most helpful classes vis a vis launching a company weren't the entrepreneurial classes - they were the "what do you want to do with your life" classes....which for me helped me answer the quintessential start up question: "How poor are you willing to be, for how long, and in exchange for what potential pay-off - monetary or otherwise?"

With regards to the education piece, I've more or less forgotten most of what I've learned.  With deep apolgies to my teachers, I probably couldn't DCF model my way out of wet paper bag.   

And it doesn't matter at all.  The first 6 months of Argyle have been about hustle, product, and customers.  And the next 18 months will be, too.  You don't need an MBA to work (productively!) for 14 hours a day and build a compelling product - you just need furious passion and an overwhelming love for the customer/problem. 

And the "I'm getting an MBA to study entrepreurship" line is total bullshit.  For one - the entrepreneurship cirriculum in most business schools is completely antiquated.  (And that is me saying it nicely.)  All about writing business plans and raising money from VCs - which is educating, but not the way the world always works.  For two - entrepreneurship doesn't happen in a clinical environment.  I wish someone had grabbed me by the shoulders during my 2nd year, shaken me violently, and told me to stop learning about starting a company and to start starting a company.

When it comes time to build a team and run a company, the MBA education will pay off in spades.  I'm sure of it.  And I'm not necessarily talking about the "how to build an enormously complex financial model" training.  (I'll hire a recent MBA grad for that.  Zing!)  I'm talking about the how to relate to people, build a team, and get sh!t done.

And then there is the tiny detail that no one discusses - money

Most students that graduate from business school leave with a crippling debt burden - anywhere from $150k to $250k - that more or less precludes starting a company or joining a start-up right after graduation.  So most students follow the money and who can blame them!  Some of my classmates are making bank and deserve every penny because they're incredibly talented and productive.

The problem is that many of these classmates want to start companies.  I know it for a fact because they've told me as much.  But they won't.  They're making fat salaries...and will make fatter and fatter salaries as they continue to perform...which raises the personal burn rate for all and renders the "leave my job and start a company" hurdle insurmountable for most.  This is a fact and this is how the MBA kills start ups.

Due to a variety of factors, I'm extremely fortunate to have graduated with a fraction of the typical MBA debt load.  My student loan bill is the equivalent of a monthly payment on a new Honda Accord - which gives Kelly and me incredible flexibility that we otherwise might not have.  Had I attended another school and had to rack up a ton of debt to pay my tuition and Kelly's shoes - there is absolutely no way that Argyle would exist.

The minimal debt has helped me keep my personal burn extremely low, which has enabled me to stay alive as an impoverished entrepreneur, which has given me time to figure out what to do, find a partner to help me do it, and start making things happen.

So to summarize what has turned into quite the rant:

  • Go to business school to build relationships and find direction.  Then learn stuff along the way.
  • Don't go to business school to start a company or to learn about starting a company.
  • If you're going to business school, give UNC Kenan-Flagler a look.  :)

Zombie Good Times

The Sequoia Capital "RIP Good Times" presentation is about a year and a half old.

In the past few weeks:

  • Quora - which most of you have probably never heard of - raised $11M at a $84M valuation.
  • FourSquare is rumored to have gotten a $100M offer from Yahoo! with less <1M users.
  • Groupon supposedly raised another round of capital at a $1.2B valuation.

These are all great companies, but - based on nothing but an uninformed hunch - these valuations seem awfully frothy to me.  Perhaps the good times have risen from the dead...

Rework

I read Rework cover-to-cover this afternoon.  Time well-spent.

Jason Fried and David Heinemeier Hansson wrote the book - they're two of the brains behind 37Signals, an iconic software company that creates amazingly simple, useful products and has helped redefine the online software business.

The book is about starting and growing a business.  It is simple, direct, and reasonable - basically a collection of one page manifestos, each coupled with a great illustration.  You can download a sample here.

Some of my favorite nuggets:

Who cares what they're doing?  "Focus on competitors too much and you wind up diluting your own vision."

Pick a fight.  "If you think a competitor sucks, say so."

Out-teach your competition.  "Teach and you'll form a bond you just don't get from traditional marketing."

Build half a product, not a half-assed product.  "Getting to great starts by cutting stuff that's merely good."

The content isn't necessarily earth-shattering - but the book's clarity, honesty, and applicability are truly genius.  Highly recommend the read.